Transforming Life
May 2, 2006

USA TODAY reported (Tuesday, May 2, 2006, page 7B) that retailer Kohl’s recently launched a website, www.transformationnation.com, where people are invited to talk about something that’s transformed their life. Senior VP of Marketing Julie Gardner is quoted as saying, “The goal was to create a website where consumers can find other people who share their passions.” While Kohl’s idea not surprisingly also includes transforming your wardrobe, home decor and women’s beauty routine, visitors can share a range of experiences they consider to have transformed their life: a job change, getting a pet, quitting smoking, changing eating habits, joining a club, getting a divorce, taking a hobby up a step, embracing one’s ethnicity, etc. Both genders participate, although more women than men are featured.



The Mission Statement for this site begins with, “Transformation Nation is the place for people who have the desire to transform, helping one another to reinvent ourselves and change the world around us.” While the statement concludes with the admission that purchasing products can play a pivotal part in that invention, it provides an interesting model for Christian ministries and churches that could create similar sites for people to share how Christ is transforming them.



For a look at the site, go to:
Kohl's Transformation Nation

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